Spike builds an entire town!

Man In Square (Working title!)

Last year, Skipton International asked us to produce a suite of television commercials to promote their services here in the Channel Islands. We came up with the concept of building an entire town, the town of Skipton, in a 3D environment.

We constructed a modernised Camberwick Green, or Trumpton style village but with a seaside feel, and linked it with Skipton International’s main origami style of branding. We then populated it with 3D animated characters going about their daily lives.

Alex, who produced the commercials, picks up the story:

‘We initially constructed the village from cardboard to get an idea of how it would work and also to illustrate the concept to the client, this was actually great fun and worked really well (we can’t bear to throw it out!).

Then we went through a series of refinements and various storyboards until we’d built up the town itself. Meanwhile we worked on a few different styles of character design before choosing one we all liked, wire-framed it and built our ‘people’ to feature throughout the world. Details like the origami pigeons and the statue in the square came afterwards and really added depth to the environment, we’re really pleased with the end result’.

Skipton International are currently running the commercials on ITV Channel Television and we’ll be seeing more mini stories from the town very soon.