Guernsey went to the polls in 2020 to elect a new government assembly. We worked with the election team to support them with a number of visual communications and also provide filming for every candidate to record a one-minute piece to camera explaining what they wanted to achieve. This was the first time the island had voted on an islandwide basis. It used to be split into districts with voters only able to choose from those in their districts.
Each candidate was allowed to have a free video produced to go with their online manifesto. To create the candidate films we set up a studio within the States office, with a green screen background and an edit suite on site so we could edit and upload to the election YouTube channel and microsite within 20 minutes of each film being recorded. We had around a hundred to produce in just four days. Not only did we have to film these, but we also had to work with a full range of personalities. Some needed support and guidance, whilst others marched straight in and delivered what they wanted to say in one hit.
This was the first time Guernsey had embarked on islandwide voting so the whole system was new to everybody. As a result, communication needed to be very clear. One of the new elements was the way voters could place their votes by post. It meant they could take their time to look over the many candidates and make their choices.
With the whole system being new, this was a steep learning curve for all the team working on the election count. One of the options was what to do if a recount was called. Due to the number of people involved, it was very important this was clear and easy to understand for everyone as they may not have long to get up to speed with the process. We produced an instructional animated video to walk them through the process.