Sportsmen used to break down barriers
Spike played an integral part in launching a marketing campaign in Guernsey aimed at educating teenagers and men about testicular cancer. The campaign was commissioned by Charity MUG.
Spike produced a film to be shown in schools aimed at breaking down the taboo of speaking about health, and in particular the nether regions. This is a 10-minute video that was used by the SHARE team as part of their sexual health lessons with secondary school boys. It gives boys easy-to-understand information about testicular cancer and self-examination. It was created for use in lessons and in an educational setting. The video features Channel Island media personality Gary Burgess, who himself had at the time recovered from testicular cancer.
Both the video and the awareness campaign were aimed at breaking down men’s reluctance to talk about health issues and really drive home the health message about testicular and all men’s cancers. We wanted to spark conversations and make men realise it’s ok to talk about these things, and of course encourage men to make self-examination part of their routine.
Spike’s Warren Mauger also managed the strategy and photography, which he seemed to enjoy a bit too much! Along with Simon Boucher-Harris from Renegade photography, Spike worked with some of the island’s top sportsman to create some striking imagery which was seen throughout the island over a number of months. Warren and Simon may never be the same again!!