Industrial Minerals TV Launches
Spike Delivers Global Industrial Minerals Web TV News Programme
Using our combined broadcast television news experience the Spike team has delivered another news programme for yet another London-based publishing company.
For a few months now we have been working closely with the editorial team at Industrial Minerals in London to bring the first of regular bi-monthly programmes to life.
As part of Euromoney PLC – the international publishing, events and electronic information group – Industrial Minerals wanted to launch a brand new video product to support its magazine, website and Ipad app.
Industrial Minerals is the world’s leading resource for non-metallic minerals intelligence, with coverage of over 40 minerals from mine to market.
It is an exciting time for Spike and it is great to start the New Year with a new product for an exciting new client. The team at Industrial Minerals quickly took to our idea of producing a ‘virtual studio’ based news programme for their website and other digital outlets. TV news is a genre the Spike team is well versed in delivering having a combined broadcast experience of over 50 years.
We hope to build on the programme in the coming months and deliver more content and international event’s coverage going forward. More and more publishing companies are looking for innovative digital solutions and the team at Industrial Minerals are right at the cutting edge.
Check out this loveley client kudos…
Richard Russell, Managing Director of Industrial Minerals, said, “We at Industrial Minerals are delighted to launch our new series of newscasts working closely with Spike Productions. We wanted to be able to introduce high quality video production to our premium Industrial Minerals Insight service offering clients a further platform to access the very latest high value news, analysis and industry comment to complement our existing print, online and app services,”
“The addition of video provides the next vital developmental step in our quest to become the indispensable partner to firms operating in and supporting the world of industrial minerals. At a time when new technologies are facilitating many of the most exciting new developments in today’s world, it’s important that Industrial Minerals, with the help of Spike, is central to supporting the industry through that change,” he added.
You can see the first programme in the series here